§ 9. Power of synergy

Have you ever paid attention that sometimes products in a set on a shelf in the market looks much better than when you hold only one of them in your hands? We call this tool "the power of synergy". The main meaning of this tool is that while each product has its own individual design, a set of products together looks much better and attracts the attention of consumers. This way, they create their own common set design and therefore are more valuable together rather than separately.  In order to see the power of synergy, it is sufficient to take one of these objects out of the set. This example really shows the difference between individual design and design of the synergy.

Therefore, when developing the product, the company must take into consideration not only the individual design of each separate product, but also keep in mind the possibility to create the power of synergy by developing the design of a set of products.